Psychological persperctive in health and social care Essay Example for Free

Psychological persperctive in health and social care Essay The behaviourist perspective The behaviourist perspective is an idea that we can understand any type of behaviour by looking at what the person has learned. This includes personality traits such as shyness, confidence, optimism or pessimism. Behaviourist psychologists explain all human behaviour as resulting from experience. Two key psychologists are Pavlov and skinner, although these two theorists believed that different processes were involved, they both explained all types of behaviour as being the result of learning. This is everything from shyness to aggression and happiness to depression. Classical conditioning Classical conditioning was a theory developed by a Russian psychologist called Ivan Pavlov (1849-1936). He was working with dogs to investigate their digestive systems. The dogs were attached to a harness and Pavlov attached monitors to their stomachs and mouths so he could measure the rate of salivation. He noticed that the dog began to salivate when someone entered the room with a bowl of food, but before the dog had eaten the food. Since salivation is a reflex response, this seemed unusual. Pavlov decided that the dog was salivating because it had learned to associate the person with food. He then developed a theory. Food automatically led to the salivation response, since this response had not been learned, he called this an unconditioned response, which is a response that regularly occurs when an unconditioned stimulus is presented. As food automatically leads to this response, he called this unconditioned stimulus, which is a stimulus that regularly and consistently leads to an automatic response. Pavlov then presented food at the same time as ringing a bell (neutral stimulus), to see if the dog would learn to associate the bell with food. After several trials, the dog learned that the bell was associated with food and eventually it began to salivate only when the bell was rung and no food was presented. It therefore has learned the conditioned response (CR) of salivation to the conditioned stimulus (CS) of the bell. Operant conditioning This sort of learning is associated with the theories of Burrhus Frederic Skinner (1904 – 1990). Skinner was an American psychologist who worked  mostly with rats and pigeons, to learn some of the key principles of learning new behaviours. He used a very famous device, called a skinner box. Skinner famous device was a box which contained a lever which, when pressed, releases a food pellet into the box, thus reinforcing lever-pressing behaviour. When the rat is first placed in the box it will run around and sniff the various items in the box and at some point it will press the lever, releasing a food pellet. After a while of the repeated performed action the rat will learn this behaviour (pressing the lever) is automatically followed by the release of a food pellet (the consequence). Because the pellet is experienced as reinforcing (something the rat would like to have more of), this consequence increases the probability of the behaviour being repeated. There are two types of reinforcement: positive reinforcement and negative reinforcement. Skinner investigated negative reinforcement by running a very low electrical current throughout the floor of the Skinner box. The current can be de-activated if the rat pressed the lever. The behaviour of lever pressing was thus negatively reinforcing. For humans, this can be demonstrated by the example of using pain relief. For example, if you have aches and pains and you take a painkiller, which results in the aches and pains going away, you are negatively reinforced for taking a painkiller. Punishment occurs only when behaviour is followed by a consequence that is experienced as unpleasant. Skinner investigated this by giving the rat a small electric shock when the rat pressed the lever. The consequence of the lever pressing (the electric shock) was experienced as unpleasant, so the rat learned to stop pressing the lever. Social learning theory The effects of other individuals on behaviour There are many influences on our behaviour, for example peers, siblings, parents, television, media, sports personalities and other celebrities. Well according to social learning theory, role models are very important. While we may learn new behaviours from anyone, the likelihood of imitating behaviours is strongly influenced by the way we perceive the person performing the behaviour (the model). If we observe someone we admire behaving in a particular way, we may be more likely to imitate such behaviour. If, for example The effects of groups on behaviour Our behaviour is strongly influenced by the presence of others, however much we believe ourselves to be truly individuals in our beliefs and behaviour. Nowhere is this more clearly demonstrated than in the experiments conducted in the 1950’s by social psychologist Solomon Asch. He was interested in a concept called majority influence. This is when the presence of other people causes us to change our public behaviour or opinions because we do not want to stand out from the crowd (be different). We have a powerful desire to belong and will ‘go along’ with what others in our group say, think and do in order to FIT IN. This is what he did to test this idea. A group of six of the experimenter (people who were play-acting according to instructions) were joined by a naive participant (a genuine participant who knew nothing about the nature of the experiment) in a task that supposedly tested visual perception. The experimenter explained that the task involved stating whet her a target line. The effects of culture and society on behaviour The term culture refers to the shared values, norms, language, customs and practices of a group. Most of us tend to think of culture as being specific to different countries. It is important to understand how culture affects our behaviour in order to gain a full understanding of people we come across and those we work with. The self-fulfilling prophecy This part is an important concept in psychology that plays a big role on the way we behave towards others and expect them to behave towards us. If we believe ourselves to be worthy, pleasant and likeable then we will most definitely be polite and cheerful towards those we meet and this will create a favourable impression. In response to those who may come into contact with us view us favourably and behave in a positive way towards us, with the result that our own positive self-beliefs are confirmed. To put it another way, we are angry, full of resentment, believe the world is against us and more, then we are likely to behave in a more aggressive, confrontational or argumentative way, in which case that is how we will be viewed, which will confirm our views of ourselves and the world. Role theory Between role theory and the self-fulfilling prophecy there is a similarity, in that role theory comments that because we live within a particular culture, society and social group, we are influenced by other people. This influence helps lead us to taking up certain roles and trying to live up to the expectations that go with that role. Albert Bandura Social learning theory explains behaviour as the result of learning from people we are exposed to in our environment. We can also learn new behaviours from people we observe, either in real life or in the media. This is known as observational learning and this theory was developed by the American psychologist, Albert Bandura. The person we learn from is known as a role model, and the process of imitating is called modelling. However, we do not imitate all behaviour we observe and remember. Whether or not it is in our interests to imitate particular behaviour is influenced by characteristics of the model. If we see a model being punished for certain behaviour, we are less likely to imitate it than if we see him or her being positively reinforced. The psychodynamic approach The importance of the unconscious mind: Sigmund Freud Freud was one of the earliest thinkers to bring to public attention the idea that we are not always aware of all aspects of ourselves. He suggested that what we are aware of is represented in our conscious mind but many of our memories, feelings and past experiences are locked up in a part of our mind he called ‘unconscious’. We cannot access the contents of our unconscious, but they often ‘leak out’ in dreams and slips of the tongue. Freud believed that the conscious mind was like the tip of an iceberg – only a small part being available to awareness. Part of the unconscious that we can easily access he called the pre-conscious. This contains information not yet in consciousness but that can easily be retrieved (e.g. the name of your friends dog). The rest, well under the surface, consisted of the unconscious. Importance of early experiences The importance of early experience in determining later behaviours is clearly  illustrated by Freud’s developmental theory of psychosexual stages. He believed that we all go through several stages of psychosexual development. At every stage, the individual’s libido (energy) is focused on a part of the body that is particularly relevant at that stage. If the needs of the developing child are met at each stage, it moves on to the next developmental stage. If however, there is struggle or conflict or some unsatisfactory experience, the individual becomes ‘fixated’ (stuck) at this stage. This results in certain ways of being, or personality traits, which are carried through into adulthood and which can explain behaviour later in life. The earliest stage is the ‘oral stage’. The focus here is on the mouth and activities such as sucking, biting and licking. (You will probably have noticed that young babies seem to put everything in their mouths.) Freud believed that there could be two reasons for fixation. If the infant was weaned too early, it would feel forever under-gratified and unsatisfied and would develop into a pessimistic, sarcastic person. If, on the other hand, it was over- gratified (weaned too late) the individual would develop a gullible personality, naively trusting in others and with a tendency to ‘swallow anything’. This stage lasts from birth to roughly 18 months. If the infant successfully passes through the oral stage without becoming fixated, the next stage is the ‘anal stage’, which lasts from approximately one to three years. Here the libido is focused on aspects to do with potty training. If there is a battle with parents about potty training with the child feeling forced to use the potty before they are r eady, or feeling over – controlled in various areas, they may rebel by retaining their faeces: the child refuses to ‘go’, thus holding on to control and withholding satisfaction from the parent. This type of fixation is called ‘anally retentive’ and is associated with later personality characteristics such as obstinacy, miserliness and obsessive traits. The alternative scenario is that the child is not given enough boundaries over potty training so they take excessive pleasure in excretion and become a messy, creative, disorganised sort of person. During the ages of four to five the child passes through the ‘phallic stage’. Fixation at this stage is associated with anxiety and guilty feelings about sex and fear of castration for males. If this stage is not resolved, the theory suggests that a boy may become homosexual and a girl may become a lesbian. Freud thought these were  abnormal fixations; however most people today would not view them in this way. Between the ages of five to seven and the onset of puberty, the child enters the ‘latency stage’, which is not strictly speaking a developmental phase but a time when the focus is on s ocial pursuits such as sport, academic excellence and the development of friendships. The final psychosexual stage is the ‘genital stage’, which begins at puberty. Freud believed that the less fixated the individual has become during the earlier stages, the more easily this stage will be negotiated, resulting in the ability to form strong heterosexual relationships with an ability to be warm and loving as well as to receive love in a new, mature fashion. A second important feature of early experience is the development of ego defence mechanisms. The use of a defence mechanism allows us to block out events that threaten to overwhelm us. A final influence is that of the mind. Freud suggested that the mind (which he called the psyche) is divided into three dynamic parts. The id is a part of the mind which is totally unconscious and which exists at birth. It is focused on getting what it wants and consists of aggressive, sexual and loving instincts. It is the part of us that says ‘i want it now!’ The superego is formed as a result of socialisation and consists of all instructions, morals and values that are repeatedly enforced as we ar e growing up. It takes on the form of a conscience and also represents our view of our ideal self. The main role of the superego is to try to subdue the activity of the id. The ego tries to balance the demands of the id and the superego. It is the rational part of the mind, always seeking to do what is most helpful to the individual. Different behaviours can be understood by trying to infer which part of the psyche is dominant at any time. A person who is very submissive, guilty and always wanting to please may have a very strong superego. A person who is impulsive, careless of other people’s feelings, doesn’t think through the consequences of their actions and is perhaps inclined to aggression, either verbal or physical, probably has a dominant id. A person who can be submissive and assertive when necessary, who is bale to think about other people’s feelings but also consider and value their own needs, has probably got a strong enough ego to balance the demands of the id and the superego. They are likely to have quite a rational and realistic outlook on life. Erik Erikson Erik Erikson was a psychologist who agreed with much of Freud’s theory in so far as he thought that we developed through a series of stages. However, he thought that these continued throughout our lifetime and were essentially social in nature. He also believed that Freud put too much emphasis on our desire for individual gratification and not enough on our need to be accepted by society and lead a meaningful life. Erikson suggested that we move through a series of psychosocial crises with a different social focus at each stage. For example between birth and the age of one, the life crisis concerns developing trust or mistrust in self and others. The social focus at this stage is the mother. The humanistic perspective Human psychology looks at human experience from the viewpoint of the individual. It focuses on the idea of free will and the belief that we are all capable of making choices for ourselves. Two psychologists associated with this approach are Abraham Maslow and Carl Rogers. Abraham Maslow Maslow (1908-1970) was an American psychologist who believed that we are all seeking to become the best that we can possibly can- spiritually, physically, emotionally and intellectually. He called this Self-actualisation. He constructed a theory known as the hierarchy of needs, in which he explained that every human being requires certain basic needs to be met before they can approach the next level. Maslow believed that until our basic psychological needs are met, we will focus all our energies on getting them met and not be able to progress further. When people are well-housed, well-fed and comfortable physically, we begin to focus on our emotional needs, like the need to belong and be loved and to feel self-esteem. When our lives are such that these needs are also met, we strive to self-actualise. As Maslow said ‘A musician must make music, an artist must paint, a poet must write, if that person is to be ultimately at peace with their self’. What a person can be, they must be. This need we call self-actualisation. Carl Rogers Rogers (1902-1987) was particularly interested in the concept of self. There are many aspects of the self but two are especially important here. Self-concept refers to the way in which we view ourselves. This includes  physical, biological attributes like being male or female, blonde or brunette, short or tall, as well as personality traits like being kind, humble, assertive and hard working. The self -concept is formed from an early age and young children internalise other people’s judgements of them, which then become a part of their self –concept. If a child is told their silly, naughty apart of self-concept will contain these aspects. Another way of looking at it is a child is praised, encouraged to succeed and told they are valued; they will have a positive self-concept and see themselves as someone who is worthwhile and competent. Rogers believed that we also hold a concept of self, called the ideal self. This holds a view of ourselves as we feel we should be an d as we would like to be. When there is a mismatch between our actual self and our ideal self we become troubled and unhappy. The cognitive/information processing perspective This psychological perspective has gained enormous ground since the 1960’s, when the influence of behaviourism began to happen. With the development of computers came the idea that brain activity was like the operation of a computer. A great deal of research had been devoted to understanding cognitive processes such as attention, memory, perception, information processing, problem solving, thought language and other aspects of cognition. A way to understand this perspective is it relates to health and social care, we are going to concentrate on just two theorists: Jean Piaget and George Kelly. Jean Piaget Jean Piaget (1896-1980) was a Swiss psychologist who initially worked on measuring intelligence. During his research he noticed children of the same age made the same mistakes in logic, however bright they were. He came to the conclusion that cognition develops through a series of stages, each new stage building on the previous one. George Kelly George Kelly (1905-1966) developed a unique psychological theory known as the psychology of Personal Constructs. He saw the individual as a scientist, making predictions about the future, testing them and, if necessary, revising them according to new evidence. A construct is a way of construing (interpreting and making sense of) reality and the environment. For example if an individual develops The biological perspective Maturational theory The theory of maturation holds that the effects of the environment are minimal. The child is born with a set of genetic instructions passed down from its parents, and its cognitive, physical and other developmental processes merely unfold over time, rather than being dependent upon the environment to mature. It is, in effect, a theory which states that development is due to nature not nurture. This is quite a contrast to the learning theory or humanistic theory, where the effects of nurture are paramount. Gesell’s theory of maturation Arnold Gesell (1880-1961) believed that development occurred according to a sequence of maturational processes. For example, development in the womb follows a fixed set of stages: the heart begins to form first, along with the rudimentary nervous system. Bones and muscles develop next and over time the organism develops into a fully functioning human being, ready to be born. As the child develops from birth onwards, its genes allow it to flower gradually into the person he or she is meant to be. The environment should provide support for this unfolding of talents, skills, personality and interests but the main thing driving this development is the maturational process. Genetic influences on behaviour Genes can affect behaviour in many ways. Some disorders, like Huntington’s disease, are caused by a single dominant gene, which either parent can pass on to their child. Others, like cystic fibrosis and sickle cell anaemia, are caused when both parents pass on the gene for the disorder. Disorders that occur regardless of the environmental influences, such as those listed above, are genetically determined disorders. This means that the individual who inherits the gene or genes is certain to develop the disorder, regardless of the environmental factors. An example of this is Huntington’s disease. This disorder usually begins to show when the individual is aged between 30 and 50 years. Symptoms of dementia appear and the individual is likely to die about 15 years after the onset. Some of the changes in  behaviour are listed below, though this list is not comprehensive: Hallucinations and delusions Severe confusion Progressive memory less Inappropriate speech; use of jargon or wrong words Personality changes including anxiety and depression, withdrawal from social interaction, decreased ability to care for oneself and inability to maintain employment. Disorders that are not genetically determined, but where an individual’s genes may leave them with a vulnerability to developing the disorder, are far more common. A classic way of measuring the contribution of genes to any type of behaviour is through twin studies. There are two types of twins. Monozygotic or identical, twins share 100 percent of their genetic material since they are formed from only one fertilised egg, which has divided into two. Dizygotic or (fraternal) twins share only 50 per cent of genetic material since they occur when two eggs are fertilised by different sperm at the same time. If, the reasoning goes, one of a pair of monozygotic twins has a disorder, it would be expected that, if genes are the only influence, the second twin must also have the disorder. The influence of the nervous and endocrine systems on behaviour The autonomic nervous system produces its effects through activation of nerve fibres throughout the nervous system, brain and body or by stimulating the release of hormones from the endocrine glands (such as the adrenal and pineal glands). Hormones are biochemical substances that are released into the bloodstream and have a profound effect on target organs and on behaviour. They are present in very small quantities and individual molecules have a very short life, so their effects quickly disappear if they are not secreted continuously. There are a large number of hormones including: Melatonin, which is released by the pineal gland and acts on the brainstem sleep mechanisms to help synchronise the phases of sleep and activity. Testosterone, which is released in the testicles and may influence aggressiveness. Oxytocin, which is released by the pituitary gland and stimulates milk production and female orgasms. Some hormones are released as a response to external stimuli. For example, the pineal gland responds to  reduced daylight by increasing production of melatonin. Other hormones follow a circadian rhythm, with one peak and one trough every 24 hours. (Circadian means ‘about a day’ and refers to a 24 hour rhythm). For instance, levels of cortisol rise about an hour before you wake up and contribute to your feelings of wakefulness or arousal.

whats good without evil Essay -- essays research papers

Without Evil What’s Good   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"If my devils are to leave me, I am afraid my angels will take flight as well.† Rainer Maria Rilke wrote this to explain the nature of humanity. He expressed his views on human behavior and how humans think. Without evil, one does not know exactly what goodness is. Everyone possesses good and evil qualities. For they are balanced and create stability in everyone. If the one doesn’t exist then humans would not be able to differentiate or comprehend whether their actions are right or wrong. In our nature life always presents two sides of a situation therefore, making us act and think the way we do every day.   Ã‚  Ã‚  Ã‚  Ã‚  In the beginning of the novel Lord of the Flies, by William Golding, there is a theme of society in which the boys begin to show order. Problems occur based on the sinful nature of man in desperate conditions. Jack and his hunters greatly illustrate the evil in human nature. Most of the story is made of the battle between good and evil through symbolism. While Ralph represented the good of the boys, Jack symbolized evil. Order is a great part of human behavior since it allows people to act upon rules and values. Ralph and Simon conducted order by guiding the boys. They built shelters and fires in order to stay civilized. As the novel began, they had rules and concerns and acted like civilized people who had some sort of governmental atmosphere. Ralph decided to choose a leader and every once in a while they would call assemblies. Ralph always seemed like the calmer on, but as time progressed he began to show his savage side towards Jacks group. At first, Jack woul d never think about killing a baby pig, yet later discover he is the first to turn into a savage hunter. Society was taken away from them and therefore they lost their values and innocent thoughts and began killing the other boys. Without knowing what bad was, none of them would feel guilty of what happened on their stay at the island. There is a great struggle between savage and civilization as the two groups of boys argue and try to live on their own until they are rescued.   Ã‚  Ã‚  Ã‚  Ã‚  In the same way, the novel Grendel, by John Gardner, reinforces the fact of evil and good in people. Grendel had both characteristics of human and of monster. He acts like a child and has the heart of one, ye... ...small occurrence could change someone and their bad side will automatically arise within them. Dick experienced inner conflicts within himself with the fact of being a black man and anything was able to strike his inner anger. He began committing crimes and killing people in his town. The mystery of his background and the reason he shot people symbolizes that evil is all around and nothing can stop it once it hits. Dick’s new personality shocked the boys to see how someone so nice and kind could turn out to be so uncivilized after all. No matter how pure and civilized someone seems to be, the â€Å"other† side eternally exists. Inevitably, all people must have the sense of right and wrong, angel and devil, in order to go through life and understand the meaning of it. Without knowing the good, the bad will not exist and vice versa. In humans the quality of dual nature exists. Each work of art will always have these views in characters because it shows how people think. Though Jack and Grendel were perceived as the devilish characters, they both had a sense of pureness. All were created with two consciences for learning through experience and observation.   Ã‚  Ã‚  Ã‚  Ã‚  

Fads, Fashion, and Music of the 1950’s

Today I'm going to be doing my speech on the fads, fashion, and music of the ass's. First I'm going to tell you'll about women's fashion in the ass's. Women in the ass's wore dresses with pinched in waists to show off their hourglass figures. They wore full skirts, also known as poodle skirts because of the bright motif of a poodle sewn onto the skirt. They wore these skirts with stiff petticoats underneath which gave them volume. They also wore pencil skirts and sweaters.They often pared poodle skirts with a tight, tucked in collared blouse and a wide waist clinching belt, and to finish the look they wore high heels. They also wore Capri's, or as they called them pedal pushers and Shares, which became popular after Marilyn Monroe was photographed wearing them. Now I'm going to tell you'll about men's attire. Men in the ass's wore black, navy, or gray business suits for work. They also wore overcoats with their suits, and they complete their look with a fedora hat. When men weren't w orking they wore cardigans sweaters with khakis.As rock and roll got popular, then name leather Jackets which they wore with black or white t-shirts and Shares. Next I'm going to talk about the fads. One of the popular fads in the ass's were sock hops. Socks hops are typically informal high school dances in which they removed their shoes and danced in their socks to protect the gym floors. Another popular fad was going to drive-in movie theaters. Drive-in movie theaters were invented in the ass's but didn't become popular until the ass's because that's when everyone began having cars.Parents loved drive-ins because they could take their kids and teens loved them cause it was somewhere they could their dates. Another fad was hula hoops. The hula-hoop was invented by Richard Inner and Arthur â€Å"Spud† Melvin, two industrious individuals who founded a company called the Wham-O Company. They came up with the idea in California in 1957 when an Australian visiting the U. S. Told them that back home children participated in an interesting gym class activity- they twirled hoops made of bamboo around their waists and had a great time doing it.A light bulb went on in these two clever people's minds and the American version of the oops, made of a lightweight but durable plastic, was born. They coined the term â€Å"hula-hoop† because they believed the action of the toys mimicked a form of a Hawaiian dance. Another fad was the fez dispenser. It all started in 1927 in Austria when Edward Has came up with this new peppermint candy. An adult breath mint that he decided to market as an alternative for smoking. The word FEZ comes from the German word for peppermint. FEZ used to be carried around in pocket tins.Then in 1948 they came out with the â€Å"easy, hygienic dispenser† that we all know now to be a regular. In 1952 FEZ wanted to expand their sales so they set their sights on the U. S. A. , to make their product more appealing to Americans. They pl aced heads on the dispensers and marketed it for children. The last fad I'm going to tell wall about is silly putty. In 1943 James Wright, an engineer, was attempting to create a synthetic rubber. He was unable to achieve the properties he was looking for and put his creation (later to be called silly putty) on the shelf as a failure.A few years later, a salesman for the DOD Corning Corporation was using the putty to entertain some customers. One of his customers became intrigued with the putty and saw that it had potential as a new toy. So in 1957, after being endorsed on the â€Å"Howdy y Show†, silly putty became a toy fad. Now I'm going to talk about popular singers in the ass's. The first person I'm going to tell wall about is Elvis Presley. The King of Rock & Roll, Elvis Aaron Presley, was born in a two-room house in Tupelo, Mississippi; twin brother Jessie Garà §on was stillborn, leaving him to grow up as an only child.Influenced by the music he heard at all-night gos pel sings in Memphis and the black R&B he absorbed on historic Belle Street, his recording career began in 1954 with Sun Records?a year later he moved to RCA Victor. With a unique sound and style, he ushered in a new era of American music. In addition to his rock ‘n' roll hits: Heartbreak Hotel and Jailhouse Rock, he had EASY-POP hits: Love Me Tender, Teddy Bear, It's Now or Never, and Loving You. He made a huge impact on the De Sullivan TV program in 1956 and starred in more than thirty films beginning with ‘Love Me Tender. His Lass Vegas performances and 1973 comeback concert in Hawaii are legendary. Globally, he sold over one billion records, more than any other artist. He died of drug-related heart failure in 1977 at his home, Greenland, in Memphis. The next singer I am going to talk about is Nat King Cole was born in Montgomery, Alabama, in 1919, raised in Chicago, and christened Nat ‘King Cole by a Los Angles club owner in 1937. Beginning his career as a Jazz pianist, he formed an innovative, drummers trio, the hugely popular King Cole Trio in 1939 with guitarist Oscar Moore and bassist Wesley Prince.He conquered the pop charts in the fifties as a lid-mannered, warm-voiced singer of orchestrated asses ballads. He died of lung cancer in 1965. And then we have Buddy Holey, the youngest of four children, was born in Lubbock, Texas, where Buddy was a popular nickname for a male ‘baby of the family. ‘ By age 13, he and his friend Bob Montgomery were playing a kind of music they called Western Bop,' which they performed at local clubs. He added Larry Weldon and Jerry Allison to form ‘The Crickets. ‘ Bespectacled Buddy Holly was the guitarist and vocalist with a singing style that blends rockabilly irreverence with pop and rock ‘n' roll.Among his Clevis, New Mexico, recordings were the western/bop/rock hit Peggy Sue, the hillbilly's That'll Be the Day, and the ass EASY-POP hit Everyday featuring Norman Petty on th e Celeste. The Crickets musical talent, together with Buddy Holly's unique ‘excited' style of singing, quickly made them a success. He died in 1959 before his 23rd birthday. As part of a rock show, Buddy Holly toured with ‘The Big Popper' and Ritchie Valves. After a concert at the Surf Ballroom in Clear Lake, Iowa, where their small chartered plane crashed and everyone on board was killed. His entire recording career lasted Just 18 months.

Effectively Marketing a Used Car Dealership - 13299 Words

Effectively Marketing a Used Car Dealership: Positioning Valley Motors for Continued Success A Marketing Plan for Valley Motors Company Marci LaRue Fisher University of Denver University College Capstone Project for Master of Professional Studies in Applied Communication, Public Relations and Marketing March 14, 2008 _____________________ Jerry Call, Ph.D. Capstone Advisor _____________________ Amy E. Kelsall, Ph.D. Academic Director Upon the Recommendation of the Department _____________________ James R. Davis, Ph.D. Dean Fisher-ii Abstract With a slowing economy and growing demand for more sales, the need to reevaluate the business of selling high-priced ticket items, such as automobiles, is the top priority for Valley†¦show more content†¦Recently, in a telephone conversation with the current owner of Valley Motors, Greg Voeltz, on February 7, 2008, he contends Valley Motors’ current location is surrounded by affluent communities like Old Cherry Hills, Cherry Hills Village, Columbine Country Club, Greenwood Village, The Preserve and Polo Reserve to name a few. He explains that Valley Motors is the only independent Mercedes-Benz dealership in the south metro area. To move further south, with an emphasis Fisher-2 on Highlands Ranch, is perceived as detrimental at this time for the reasons above. Additionally, south Broadway is perceived by many metro residents as the place to go for high-end automobiles in the south metro area, according to Voeltz. He admits that Valley Motors is at the northerly end of those dealerships. However, Valley Motors’ current location has not, to his knowledge, been perceived as being either too far north or not southerly enough. The Ralph Schomp BMW dealership is moving further south due to lack of space; however, they will continue to maintain their existing location on Broadway for their Honda line. In spite of their move, there continues to be high-end dealerships in the immediate area to Valley Motors like Kuni Lexus, Stevinson Jaguar and Mercedes-Benz of Littleton. It is easy to get lost in the crowded industry of vehicle sales, when the products are commodities, and allShow MoreRelatedWolf Motors Success Story Essay819 Words   |  4 Pages office after visiting the company’s newly acquired automotive dealership. It was the fourth Wolf Motors’ dealership in a network that served a metropolitan area of 400,000 people. Beyond the metropolitan area, but within a 45-minute drive, were another 500,000 people. Each of the dealerships in the network marketed a different make of automobile and historically had operated autonomously. Wolf was particularly excited about this new dealership because it was the first â€Å"auto supermarket† in the networkRead MoreAutobytel Case Study1671 Words   |  7 Pages How should Autobytel adjust its product and marketing mix to achieve profitability? Alternatives Alt-1: Increase efforts on new car sales Alt-2: Increase efforts on Service Parts Alt-3: Increase efforts on used cars Alt-4: Increase financing and insurance services Alt-5: Expend wholesale business Alt-6: Explore rural market Alt-7: Go global Alt-8: M A Alt-9: Reposition marketing mix Critical issues Autobytel’s primary source of revenue wasRead MoreCompany Overview And Situation Analysis Of Tesla s Mission Statement1216 Words   |  5 Pagesaccelerate the world’s transition to sustainable transport.† A fairly young company whose products are electric cars through a lithium ion battery. Tesla’s vision is to bring electric cars to the market and provide a sustainable alternative to gasoline-powered cars. They also strive to increase the safety of the vehicle and most importantly the passenger by eliminating the amount of gasoline car fires with this alternative. Tesla is publically traded company with approximately 12,000 employees and withRead MoreBest Practices and Strategies1103 Words   |  5 PagesPractices and Strategies Create a list of best practices for ensuring the human resources function works effectively with top management and corporate governance. Best Practices for ensuring the human resource functions works effectively with top management and corporate governance will vary depending on the organization mission. However here is a view of best practices that can be used: 1) Purpose: What is the basic reason for existence? 2) Mission: How have theRead MoreThe Impact Of Media On The Fair Trading Act 19871529 Words   |  7 Pagesachieving justice for consumers. Government regulation such as Trade Practises Act which includes Advertising and Marketing regulation, Fair Trading Act 1987, contract law as well as courts and tribunals have been effective to a large extent in achieving justice. Justice is further achieved through the effectiveness of media and self-help as they are accessible. Advertising and marketing regulation legislation has been effective in achieving justice for consumers. This has been achieved through theRead MoreSullivan Auto World Case3864 Words   |  16 Pagesof cars/trucks and used vehicles. It is also involved in trading of a buyer’s previously-owned vehicles and buying of well-maintained used cars at auction for sale. The department is composed of a sales manager, seven sales people, office manager, and secretary. However, one sales staff has given notice of his resignation. The Service Department is composed of a service manager, parts supervisor, nine mechanics, and two service writers. Infrastructure and Facility The dealership is locatedRead MoreEconomic Analysis and Strategies to Increase Spending1234 Words   |  5 Pagesrepresent the fluctuations in the economy in the interim years, which have been substantial. Naturally, the fiscal crisis of 2008 to 2010 had deep and enduring impact on the national and global economies, but the bookend years of this analysis effectively obfuscate the volatility resident in those years. Fiscal year 2008, for instance, the inflation rate reached nearly 5%, the unemployment rate peaked in 2009, and the interest rate reached 5% in 2007. What this analysis does provide is a look atRead MoreHonda Rover : Crafting an Alliance Essay570 Words   |  3 PagesThe British Aerospace wanted to get rid of its noncore and loss making business - the automobile subsidiary - Rover. Rover was operating in a collaborative relationship with Honda. BL was in urgent need of a midsized car that would help improve its image, quality, efficiency, boost its capital and expertise to enable it to continue, Honda was identified as the partner who would provide and would fit in the political environment. Also, a Japanese firm did not appear threatening to the British competitorsRead MoreEssay on Customer relationships managment and technology930 Words   |  4 PagesCASE: 1 Olympic Rent-a-car U.S.: Customer loyalty battles Company Name: Olympic Car Rental Co. Characters: Laura Walkins(VP-Marketing) , Andy Kim(Manager CRP),Seth Bergman(Senior Financial Analyst),Eva Chan(Southwest regional Manager Sales), Marvin Fleming(OM), Sriny Vajarain,Jorge Martinez Amy Mckeever( Franichisee operators). Theme of Case: One of the competitor company named â€Å"Enterpise Car Rental Co.†-the biggest player in the market has announced an attractive custom loyalty program. ThisRead MoreEssay On Small Car Lot999 Words   |  4 Pagesdatabases are used to help them track their transactions and keep up with what is coming in and going out of their business. Databases allow you retrieve data quickly and with a database once the information is entered you don’t have to reenter it again so therefore you have less mistakes being made. The main idea of this project is to be able to manage the database that is being used as well as be able to keep up with the steady growth of the business. I chose to write about operating a small car lot and