Archdiocese of Ny Case Report

MEMO TO:Fr. Like Sweeny FROM:Juan Avendano and Albert Hicks SUBJECT:Communications Strategy for recruitment of Priests picture:12-April-2012 ------------------------------------------------- Original Advertising Campaign The original advertizing go was conducted in 1973 and 1974. It targeted to improve the image of priesthood due to the drop of understanding and ripe social challenges to priesthood. The essential targets were young Catholic men, of high schooldays or college age. The secondary targets were parents, who can specify the vocational decision. However, a view later revealed that teachers and priests were more influential than parents, but parents resented vocational intervention. The marrow of the original advertising campaign consisted of printed prototypes of the lives of five priests. The content emphasized the theme of doing for love, not capital and different operate roles that priests play in communities. The print media was dis tributed by means of insertions in day by day local newspapers and any(prenominal) magazines and distribution through parishes. The goals of this campaign were to do 80% of the creation at a frequency of at least 5 impressions. The original advertising campaign was deemed a success.

It was evaluated in basis of: 1) the number of recalls, and 2) the changes in attitudes towards priesthood. The highest recalls were in mothers. The close to significant stagger attitudes towards priesthood occurred in the religious culture segment. However, this survey is subject to infusion bias. Participants in t he Wave telephone interviews (I and II) cons! isted of wide awake parishioners. altogether 884 self-participated, accounting for < 0.05% of Catholics and < 0.02% of the total population in NYC per the 1970 U.S. Census. Furthermore, the last(a) recall place and lowest ability to communicate the principal(prenominal) points of the campaign were in the primary prospects. New Communications Strategy This memoranda proposes to extend and modify...If you trust to get a full essay, collection it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper