Advertising in the Legal Profession Essay

Title Advertising in the reasoned calling Issue What is the scope of advertizing for the purpose of the prohibition of advertising in the Legal affair Act of Trinidad and Tobago No. 21 of 1986? Ca handling of job Schedule No. 3 pop out A of the Legal Profession Act No. 21 of 1986 , Sections 6 and 7 An attorney at law may speak in public or issue for publications on profound topics so long as he does non thereby advertise his own schoolmaster competence and is not in all likelihood to be regarded as being concerned thereby with the giving of some(prenominal)(prenominal) advice. The best advertisement for an attorney at law is the establishment of a well merited reputation for personal integrity, capacity, dedication to work and fidelity to trust and it is unprofessionala) To solicit business by circulars or advertisements or interviews not warranted by personal relationsb) To seek retainers through agents of some(prenominal) kind Background to Era in which Code of Ethics was do The Legal profession Act of Trinidad and Tobago was drafted in an era of no Internet, deuce piano tuner stations, state-owned television and two daily newspapers. There was also microscopic means by which consumers could obtain and verify information on the tonicity of services provided by a legal practitioner. Hence in this mise en scene the Legislation was relevant and it served to prevent forms of advertising that would misrepresent the capability of the professional in question.This was determined to be a necessity in a profession where standard was to be maintained. Current Position Now the earth and private sector have expanded the print and broadcast media and the net income has driven the communications channels and reach, including the reach of social media. The public itself is little precocious, more knowledgeable of its rights and more demanding of justice, fairness and transparency. There are several avenues that are opened to consumers where attorneys f all short of the standard required in their service to the public. They have applications that can be made to the disciplinary committee1 of the legal profession as well authority that the court has to discipline attorneys.Part B Rule 18 of the Code of Ethics, one-third Schedule to the Legal Profession Act No.21 of 1986 Part B Rule 35(1) of the Code of Ethics, Third Schedule to the Legal Profession Act No.21 of 1986 2 In affair of Gail Robinson and Beverly Scoobie solicitors and Beverly Scoobie, Solicitors and In the Matter of the Inherent Jurisdiction of the Court Hca No. 2 of 1985 (unreported),Domain Idea Advertising and CommunicationsTheoretical Considerations Advertising is an all-important(prenominal) constituent in the positioning of a brand in the reason and hearts of consumers. It also serves to build a brand preference amongst a target merchandise. Advertising is multi-functional serving to inform, persuade, remind and enforce the target market as to the services provi ded by a particular business.3 Advertising for the purposes of market would include the use of following Medias4Newspapers, Television, Direct Mail, Radio, Magazines, Outdoor, Yellow Pages, Newsletters, Brochures, Telephone, and Internet.Consequences of lack of clearness of scope of Advertising Lawyers in Trinidad and Tobago have sought very fanciful ways to get around this prohibition by interpreting advertising as written into the act narrowly they consider the act as excluding new and current forms of advertising. Attorneys are therefore doing the following They are two-baser up as newspaper columnists, regular presenters, co-presenters and guests on talk radio and television Attorneys are also making use of social media, act the public but also exposing their views for public consumption. There is also the use of websites by firms. On the websites the firms have the services provided by the various attorneys and their qualifications.