Facebook and Events Management Essay Example | Topics and Well Written Essays - 1750 words

Facebook and Events Management - Essay ExampleTo answer the above question, the inquiryer raft go to either quantitative question, qualitative or the mixture of both researches. The patterns of these methodologies are quite opposite from sever whollyy other (Cres tumefy, 2003). One of the possible methods for the researcher to conduct this research is Quantitative research approach. Quantitative research focuses on the numerical entropy or the info which can be converted into numeric cook (Sekaran, 2006). Using this technique, primary and indirect data could be collected through various sources (Stewart, 1993). Here secondary data would include the yesteryear facts and figures regarding the uses of facebook by marketers for promoting their events. For that purpose, the researcher can collect the data through past researches available in local and online libraries. The data might also be taken directly by the Data collection organizations such as Gallup and AC Nielsen. The researcher can collect the relevant data by these organizations at a minimal cost. In addition to that, various other authentic websites are available which can provide the relevant figures for our research. Moreover, the researcher can also collect secondary data development Newspaper, magazines and other similar periodicals. The primary data can be collected with the help of different data collection tools like questionnaires or surveys. This method would project the number of marketers who will be promoting their events victimisation facebook. However the method is totally based on the past growth rates and does not sum up the current attitudes and doingss of marketers towards facebook. For instance, the marketers want new features in the facebook which further help them to promote upcoming events quickly to a large number of people. The method is unable to consider other factors which could impact event managers in using facebook in future. Moreover, the researcher would be objectively separated by the research using this method (Saunders, Thornhill, and Lewis, 2009). qualitative Approach Another method to conduct this research is Qualitative method. The Qualitative method is closer with the military issue matter of the research. This method is used to find oneself peoples experience, belief, behaviors, and attitudes (Patton, 2002). In qualitative approach, again, the data can be gathered either through the primary sources of secondary sources. The qualitative approach is appropriate to restore more insights and detailed findings about the research topic being investigated. The qualitative method is related with all the qualitative aspects of research. It does not focus on the actual past data about the use of facebook by marketers. The method is useful in determining the past attitude, experience, behavior and future expectation of the marketers towards facebook. The researcher, using this method, could find out the future aspect of the facebook b ut would be unable to accurately predict the accumulative trend of marketers for promoting events using facebook. Mixed Approach The mixed approach is the combination of both qualitative as well as quantitative research. This method is useful when researcher wants to cover all aspects of the research (Maylor and Blackman, 2005). The method using quantitative technique will predict the future growth of the facebook by marketers who will be implicated in promoting events using facebook. On the other hand, the qualitative technique will help to the attitudes, experience and behavior of the marketers towards face. It further explores the future need of the marketers to promote their events through facebook. Selected Approach The researcher is interested to conduct its research through Mixed Approach. This approach will cover all the aspects of the