Marketing Plan for Starbucks Research Paper Example | Topics and Well Written Essays - 1750 words

Marketing computer programme for Starbucks - Research Paper ExampleA representative of the Oromia Coffee Farmers Cooperative Union. Tadesse Meskela argues that Starbucks sells its coffee in the grocery for $14 per pound whereas it buys coffee for only $1.20 per pound which is even lower than production cost (Hot News, 2010). such concerns are being discussed at the political and national level. Coffee producing nations displace also impact the trading operations of the company and can threaten the United States to stop the trade of coffee. For the Ethiopian farmers trademarking has become very important, therefore, Ethiopian government asked Starbucks to sign an agreement of ownership in Coffee, however, Starbucks refused to sign it (Oromoindex, 2009). Such concerns can directly ferment the operations of a company. Increasing inflation has change magnitude the cost of coffee, thereby, affected the revenues of coffee companies. Starbucks first-quarter sales increased by 2.9 per cent because of higher coffee prices (Singh, 2009). The growing demand for energy and other beverages and food can influence the demand of coffee in the U.S. According to 2009 trends, consumption of coffee remained consistent at 54 percent of the total adult population partaking (National Coffee Association of USA, 2009). Discretionary spending in the U.S. for the stratum 2010 is $1.39 trillion and 38 percent out of total spending. Around $844 billion was spent on protective covering and $553 billion was spent on agriculture ($25 billion) (Amadeo, 2010). Technological developments have also enhanced the talent of Starbucks to increase its green practices. For example, at several stores of Starbucks, the company is experimenting with compact fluorescent lights and energy saving fixtures (Allison, 2008). environmental protection programs and practices are very important for the companies operating in the United States.